Understanding young Indonesian Consumers today - Out Reach Define

Understanding young Indonesian Consumers today

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Understanding young Indonesian Consumers today -

Let me start with a large disclaimer- commented on young consumers today Indonesia not based on primary research, but only from my observations and daily interactions with the young and not so young, I fell on my last few months in Indonesia. These are stories that I picked up over coffee with Sani, a dinner with Olivia, a lunch with a Sinat a "head-to-head simple with Ayu or pay on Tweets and   updates to status of all my new friends there.

Being young has its advantages. Young people have a mind of their own that has not been polluted by experiences that life chucks us. A young country such as Indonesia (50% of the population are under 25, 30% under 14) certainly represents the distinct traits of individuality through the socio-cultural platforms and socioeconomic. It is therefore not surprising that Indonesia is the second largest   country in the world, with forty million users, and counting. No wonder Sani, in his thirties, began his day with updating his   status. Young Indonesia is comfortable with who they are and are flexible to adopt and adapt to changing global trends in technology.

Treidy, a 25 year old, adapts and balance life to the fullest. So he digs Justin Bieber as he roots for local indie bands like Bagindas or Ungu.

25 years Untung think if SuJu Korea, Indonesia, the answer is Smash. For 22 years, Olivia, Coke, Teh Botol and Soda Gembira, all perfectly coexist in its beverages directory. Zara shares the same passion for space with local labels like Damn-I-love-Indonesia and Cotton Ink in the space of Afia mode, a 28-year-old Indonesian fashionista. Fannie, a self-proclaimed gourmet comfortable dabbling with the latest Western slats and the Homegrown Kopi Luwak or Anomali. "Indonesian Be, buy Indonesian" seems to be a mantra, is rapidly gaining currency Indonesian consumers today.

Technology is a great leveler. Modern Indonesia has adopted the technology on all members. 21 Menik in Manado is also hung on the wired world as his counterpart in Jakarta and has a view on the brand experiences ranging from a hotel in Ubud experience with a particular iPhone application that failed the cool quotient. Not only sharing individual experiences, young people in Indonesia uses social media for their support to causes that matter to them. The movement around   'Corner Prita'- movement of the grass-roots, by collecting coins to support Prita, who was sued by a private hospital to complain about their services - is an excellent example of the power the collective individualism

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Speaking of individuality and self-expression, no one can beat youthful Indonesia in terms of currency ingenious phrases that pepper their social jargon. If you are not aware, it might seem like Greek to you, but young Indonesians know what their friends mean when they receive a BBM saying "see ya at Sevel to 7." Sevel is for Seven Eleven rest of us.

There are a host of other code words they use, if you care to listen. citos is Cilandak Town Square and Sen Ci is Senayan City. A coffee GANCIT take you to Gandaria City and if someone asks you to meet her DeTOS , it means Depok Town Square. do not frown if you hear someone order a FROYO . - all she wants is a frozen yogurt this is the language that dominates the social media scene buzzing in young Indonesia

the other major change in behavior that is observed is in the online shopping space. friendly young Tech Indonesia is brave enough to shop online. Whether on international or local sites, the young Indonesian consumer is lively shopping-books, music, concert tickets, and travel deals. The popularity of sites like Kaskus, Multiply and Tokobagus was so overwhelming that he pushed sites like Tokobagus to go ahead and launch their own BlackBerry applications. E-bay and Amazon are getting stiff competition from sites like KutukutuBuku.com, (meaning book-chips) which is very popular among young Indonesians for books, music and movies. Sites such as Air Asia and wonderful deals out there it gets stolen a child's neighboring countries play. Then catch the F1 Kuala Lumpur or watching the Lion King in Singapore is a weekend plan very common for young people in Indonesia today.

Finally, on the subject of Halal, it is fascinating to hear the young Indonesians argue that the halal movement and the green movement are actually two sides of the same coin. The underlying principles are the same and the supporters of the two movements want something that is pure, permissible and does not harm the body. It is more about hygiene, quality assurance and peace of mind. This is an excellent indicator of how young Indonesians are not just blindly follow the old traditions, but injecting a healthy dose of contemporary interpretation in a secular ritual.